OUR STORY

In the heart of the urban jungle, where concrete pathways intertwine and neon lights paint the night sky, a revolutionary streetwear brand emerges like a bolt of lightning – “Greyhound.” Born from the fierce spirit and untamed energy of the greyhound breed, this fashion phenomenon encapsulates the very essence of boldness and courage, challenging the conventional norms of street fashion.
Imagine a world where every garment is a canvas of creativity, where the city’s pulse meets the raw vitality of the race track. “Greyhound” does more than just adorn the body; it transforms individuals into walking pieces of art. Each design is a statement, a vivid proclamation of self-expression that dares you to stand out, to shine, and to be the spotlight.
The tagline “be the spotlight” isn’t just a catchphrase – it’s a mantra that encourages wearers to embrace their uniqueness and radiate their brilliance to the world. It’s an invitation to step into the limelight, to exude confidence and poise, just like the graceful yet fiercely determined greyhound. The brand’s collections are a fusion of urban grit and sleek elegance, capturing the dichotomy of the greyhound’s swift prowess and its regal demeanor.
Picture the flagship store – a mesmerizing blend of industrial design and avant-garde aesthetics. It’s a haven where fashion aficionados gather to celebrate individuality and embrace the fearless energy that the greyhound symbolizes. The store’s interior boasts a curated blend of minimalistic monochrome tones and vibrant pops of color, mirroring the essence of the greyhound’s sleek coat against its powerful muscles.
Greyhound’s apparel is a feast for the senses. Hoodies and tees are emblazoned with dynamic graphic representations of racing tracks, capturing the thrill of the chase in every stitch. Jackets are constructed with bold lines and geometric patterns that reflect the agility and grace of the greyhound in motion. Accessories are statement pieces in their own right, drawing inspiration from the sleek lines of the breed’s physique.
The brand’s runway shows are legendary, transforming the traditional catwalk into an electrifying racecourse where models strut with the confidence of champions. The audience is captivated, not just by the garments, but by the palpable energy that pulsates through the air – an energy that echoes the heart-pounding exhilaration of a greyhound dashing towards victory.
In a world where conformity often stifles creativity, “ID TRADING COMPANY” emerges as a rallying cry for those who dare to be different, who refuse to blend into the background. It’s a celebration of individuality, a homage to the audacity and daring of the greyhound breed. With every thread stitched and every design conceived, “Greyhound” challenges us all to be the spotlight – to shine brilliantly, just like the fearless and extraordinary greyhound.